The new “Turn Up The Flavor” program is a new campaign from Lay’s potato chips introducing a new creative sampling of intriguing potato chip flavors. The PepsiCo Frito-Lay brand will have three limited-time flavors in stores, Wavy Electric Lime and Sea Salt, Flamin’ Hot Dill Pickle Remix, and Kettle Cooked Classic Beer and Cheese, all respectfully inspired by different genre’s of music; pop, hip-hop & rock.

Each flavor will be available in stores nationwide starting on March 4 for a limited time. Promotional Codes found on the flavored bags can be used to download an associated song and can enter the sweepstakes for a chance to win music-themed prizes, such as Live Nation Concert Cash to use toward concert tickets.

Which flavor will you be trying?

Monday, UNESCO will announce a decision on Jamaica’s application to put Reggae on the world body’s list of the intangible cultural heritage of humanity.

The United Nations Educational, Scientific and Cultural Organization (UNESCO) encourages international peace and universal respect for human rights by promoting collaboration among nations. The World Heritage List is UNESCO’s List Of World heritage properties. So far, 399 examples of world heritage including dances, food-making practices, boat-building, games, festivals and more have been added. Jamaica’s sole contribution to the list is the Blue and John Crow Mountains.

A successful application is pretty much symbolic, but can serve to raise the profile of the country and aid in tourism.

Reggae music has been prevalent across the globe since the 1960’s. It was heavily popularized by the late recording artist, Bob Marley. Reggae music is now widely recognized as part of the Jamaican culture worldwide and celebrated at different music festivals like Hong Kong’s International Reggae Ska Festival.

Reggae music has also made significant impact in Hip Hop culture. In fact, Rap music originated on the island of Jamaica in the early 1960’s and not in black ghettos of the United States.

In the early 60’s Jamaican DJ’s would have a slick talking person “rapping” on the mic (also called chanters). Their job was to ensure jay no one would leave the dance floor. This form of entertainment became so entertaining that by 1963, Jamaica would release its first rap record, ”Skaiing West,” by a Sir Lord Comic and the Cowboys

Clive Campbell (born April 16, 1955), better known by his stage name DJ Kool Herc, is a Jamaican–American DJ who is credited with helping originate hip hop music in The Bronx, New York City, in the early 1970s. Caribbean heritage influenced his music, but that influence goes largely unrecognized. He was one of the first people to play club music from a sound system during Carnival, instead of traditional Caribbean instruments, like the steel drum. He brought the West Indian community and African community together through music- like Hip Hop.

Many other artists have been influenced by reggae music including, Lauryn Hill, Nas, Busta Rhymes, Sean Paul, Lil Kim, and Jay-Z.

In a statement made by Olivia Grange, Jamaica’s culture minister, “It will be a major achievement for Jamaica if we are successful in having the designation declared by Unesco.”

“This is in keeping with strategic steps that we are undertaking at my Ministry to strengthen Jamaica’s competitiveness as an entertainment destination as we reposition and diversify our product and generate high growth rates in both visitor arrivals and earnings,” Minister Hon. Edmund Bartlett said.

Here at HĪP Magazine (@foodhip) we try to showcase some of the best local food spots around the world.

We’ve learned a lot in our travels, mostly that rappers love talking about food.

We also often find ourselves in heated music-food discussions such as the location of the Cheesecake Factory Drake allegedly fought in and the amount of times Beyoncé cooks per year.

It was during these discussions when the question popped up, “What food does Travis Scott enjoy”.

During Travis Scott’s ceremony commemorating Astroworld Day in Houston, Travis Scott lowkey gave us an answer.

In his acceptance speech Travis Scott talks about how he enjoys local Houston favorites like Frenchy’s Chicken and Shipley Do-Nuts as well as his Grandmothers home cooking.

He added that he was anticipating celebrating Thanksgiving at home with his family this week and that it would be daughter Stormi’s first time celebrating the holiday.

One thing we’ve learned here during our travels is the best way to find the best food spots is to ask a local.

Since Travis Scott is a native of the Missouri City area we’re sure he knows some of the best places to eat.

Here’s our food finds:

Frenchy’s Chicken is a restaurant chain in Houston Texas that specializes in Louisiana Creole cuisine. Beyoncé has also made references to the chain on her song “I Been On”. The restaurant chain has about 9 locations in the Texas area and has been open since 1969.

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Shipley Do-Nuts is an American doughnut chain with more than 300 franchises stores in Texas, Louisiana, Arkansas, Tennessee, Mississippi, Colorado, and Alabama. Their specialty is their hot doughnuts.

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