Complex announced today that Jay-Z’s relationship with PUMA is going to the next level. The Roc Nation executive is strengthening his hand in the world of sports becoming the president of Basketball Operations at PUMA.
The move makes sense, with Jay-Z owning Roc Nation Sports Management they can easily help PUMA build their sports imprint through upcoming athletes.
PUMA Basketball also signed top NBA draft prospects DeAndre Ayton of Arizona, Marvin Bagley III of Duke, and Zhaire Smith of Texas Tech. Each are expected to be lottery picks, with Ayton projected to go number one overall.
Clyde Frazier was also signed to a PUMA lifetime deal.
The announcement comes at a time of strong sports footwear competition. The powerhouse that is Nike has seen competition in sports footwear with brands like Adidas and Under Armour after the brands have collaborated with many different sports and music influencers
“We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” — Adam Petrick, Puma’s global director of brand and marketing
To help solidify the practical use of these brands products in everyday life, PUMA, Nike, Adidas, and Under Armour partner up with various athletes, celebrities, & creative artists, giving them their own brand of shoe to market to their particular fan bases. Athlete and celebrity endorsements are crucial for companies because they align the companies brand with different groups of people and influence these groups buying choices. In 2015, Adidas signed up to 500 athlete endorsements. Adidas also created partnerships with celebrities such as Kanye West, Jeremy Scott, & Pharrell creating very sought after shoes. In response, Nike spent $9.42 billion on endorsements in 2016, a $3.2 billion increase in spending since 2015, and doubling the budget set for endorsements in 2014 ($4.7 billion).
Although Adidas is lacking in sales and social media popularity when compared to Nike, they are currently growing at an exponential rate. Looking at Nike and Adidas’ stock prices during 2016 you can see that Adidas’ stock increased by a staggering 55.48% while Nike’s stock dropped more than -16.9%. This stock increase with Adidas can really be attributed to the increase in popularity Adidas has had in social media. In 2015, Adidas was actually one of the most liked companies on all of instagram boasting almost 80 million likes compared to Nike who had only about 20 million likes.
Celebrity endorsements have significantly increased sales, brand recognition, and online interaction.
“What’s important to him on a day like today is that it’s clear we’re making a serious push with players like Bagley and Ayton and Smith. We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused. It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have,” — Adam Petrick
Hov will play apart of the process of which players join PUMA’s basketball division as well as concept and overall brand creative direction.
PUMA now has Rihanna and Jay-Z vs. Kanye West and Adidas. PUMA was also responsible for the 4:44 apparel and has worked closely with Jay-Z’s best friend Emory “Vegas” Jones.
Can’t lie, those Clyde Frazier’s are fresh, and those Yeezys will go down in shoe fashion history.
What a time for the shoe industry!
Kelly Rowland Teams Up With Fabletics
Kelly Rowland is back with a new, limited-edition, fashion-forward capsule. Each outfit is designed to make women look and feel their best.
Following the success of her first Fabletics line in January 2019, actress, singer, and author Kelly Rowland is back with another line of athletic fabrics perfect for women of all sizes.
“With one collection under my belt, I knew exactly how I wanted the pieces to look and how I wanted people to feel while wearing them,” said Rowland. “I worked really closely with the Fabletics design team to bring these ideas to life and infuse bold fashion statements into activewear.”
Co-founded by Kate Hudson, Rowland has teamed up with the affordable athleisure brand to provide women with functional array of performance and lifestyle pieces for Winter 2019.
“With one collection under my belt, I knew exactly how I wanted the pieces to look,”
The collection is now available for purchase at Fabletics 31 stores nationwide as well as on Fabletics.com.
Megan Thee Stallion Signs With Puma
Megan Thee Stallion is Puma’s newest Hot Girl!
About a month ago (August 29th), Megan Thee Stallion was spotted with Jay-Z at Puma’s 5th Avenue store grand opening in New York.
That introduction must have led to some great conversations because Thee Hot Girl now has now been endorsed by Puma!
Megan and JAY-Z together. 😱 pic.twitter.com/g7E5c0sr4F
— Nick (@nicksawaboy) August 30, 2019
— Megan Daily (@HottieSource) October 23, 2019
Although the details are still a little shaky, Meg was seen doing a photo shoot for the brand yesterday on Instagram stories.
Today she announced the news via. Instagram.
We’ll keep you updated!
Miss Paraguay Faints After Winning Miss Grand International
Miss Paraguay couldn’t believe the final results.
Although not as controversial as Steve Harvey’s 2015 Miss Universe mishap (lol), Paraguay’s Clara Sosa fainted on stage right after she was announced as the new Miss Grand International 2018.
Several people rushed on stage to help her before she quickly recovered to receive her crown. Clara won her title at the coronation night in Myanmar on October 25. She succeeds Peru’s Maria Lora Jose.
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