The new “Turn Up The Flavor” program is a new campaign from Lay’s potato chips introducing a new creative sampling of intriguing potato chip flavors. The PepsiCo Frito-Lay brand will have three limited-time flavors in stores, Wavy Electric Lime and Sea Salt, Flamin’ Hot Dill Pickle Remix, and Kettle Cooked Classic Beer and Cheese, all respectfully inspired by different genre’s of music; pop, hip-hop & rock.

Each flavor will be available in stores nationwide starting on March 4 for a limited time. Promotional Codes found on the flavored bags can be used to download an associated song and can enter the sweepstakes for a chance to win music-themed prizes, such as Live Nation Concert Cash to use toward concert tickets.

Which flavor will you be trying?

Monday, UNESCO will announce a decision on Jamaica’s application to put Reggae on the world body’s list of the intangible cultural heritage of humanity.

The United Nations Educational, Scientific and Cultural Organization (UNESCO) encourages international peace and universal respect for human rights by promoting collaboration among nations. The World Heritage List is UNESCO’s List Of World heritage properties. So far, 399 examples of world heritage including dances, food-making practices, boat-building, games, festivals and more have been added. Jamaica’s sole contribution to the list is the Blue and John Crow Mountains.

A successful application is pretty much symbolic, but can serve to raise the profile of the country and aid in tourism.

Reggae music has been prevalent across the globe since the 1960’s. It was heavily popularized by the late recording artist, Bob Marley. Reggae music is now widely recognized as part of the Jamaican culture worldwide and celebrated at different music festivals like Hong Kong’s International Reggae Ska Festival.

Reggae music has also made significant impact in Hip Hop culture. In fact, Rap music originated on the island of Jamaica in the early 1960’s and not in black ghettos of the United States.

In the early 60’s Jamaican DJ’s would have a slick talking person “rapping” on the mic (also called chanters). Their job was to ensure jay no one would leave the dance floor. This form of entertainment became so entertaining that by 1963, Jamaica would release its first rap record, ”Skaiing West,” by a Sir Lord Comic and the Cowboys

Clive Campbell (born April 16, 1955), better known by his stage name DJ Kool Herc, is a Jamaican–American DJ who is credited with helping originate hip hop music in The Bronx, New York City, in the early 1970s. Caribbean heritage influenced his music, but that influence goes largely unrecognized. He was one of the first people to play club music from a sound system during Carnival, instead of traditional Caribbean instruments, like the steel drum. He brought the West Indian community and African community together through music- like Hip Hop.

Many other artists have been influenced by reggae music including, Lauryn Hill, Nas, Busta Rhymes, Sean Paul, Lil Kim, and Jay-Z.

In a statement made by Olivia Grange, Jamaica’s culture minister, “It will be a major achievement for Jamaica if we are successful in having the designation declared by Unesco.”

“This is in keeping with strategic steps that we are undertaking at my Ministry to strengthen Jamaica’s competitiveness as an entertainment destination as we reposition and diversify our product and generate high growth rates in both visitor arrivals and earnings,” Minister Hon. Edmund Bartlett said.

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#TBT OPENING CEREMONY FOR MY 1ST SCHOOL N ASUOGYAMAN, GHANA 🇬🇭 📚 @pencilsofpromise

A post shared by LIL JON (@liljon) on Oct 25, 2018 at 9:56am PDT

Lil Jon has opened his second school in the Mark Atitekpo. Last year the Grammy-wining recording artist opened his first Pencils of Promise School in Asuogyaman, Ghana.

Pencils of Promise (PoP), is the organization which helps to build schools and increase educational opportunity in developing countries. PoP has teamed up with stars like Justin Bieber and Olivia Culpo in the past to support educational systems. They currently impact over 35,000 students in Ghana.

“I went with my family to open up my first Pencils of Promise school in Ghana, and now to have over 300 kids already enrolled in my second school there is incredible!” – Lil Jon

In a statement from AOL, Lil Jon states that

“Last year (October of 2017), I went with my family to open up my first Pencils of Promise school in Ghana, and now to have over 300 kids already enrolled in my second school there is incredible! It’s been really fulfilling to see the impact these schools have made on so many of these children’s and families’ futures,”

The first school Lil Jon created, Abomayaw D.A. Kindergarten, was built in honor of his late mother, Carrie M. Smith. He has made at least a $70,000 commitment to PoP.